Detailed Information

Roots4Change (Raíces para el Cambio) is the first immigrant marketing cooperative in Dane County focusing on health. We are working to change the maternal and child health landscape to address inequities in perinatal well-being, by empowering families and challenging the system. Roots4Change (R4C) is owned by six independent social enterprises led by Latina and indigenous doulas and community health workers, who walk with families in their journeys of parenting, childbirth, motherhood, womanhood. Our ultimate goal is to develop a community leadership from within.

Cell phone: (608) 217-5982

Our Mission

To foster allied health professions for Latinos (as) in Dane County by supporting the native and traditional knowledge nested in our community on well-being practices. Together, we want to reclaim our collective values of childbirth and parenting.

Our Vision

To live in a county where the diverse make-up of Latino families participates in the co-creation of the high quality maternal and child well-being support they deserve.